Social media marketing encompasses all the tools and tactics businesses utilise to promote their products or services on social platforms, including profiles, messaging, ads and e-commerce features like Instagram/Facebook shops.
Create a voice for your business that stands out in an engaging, non-offensive way for its target audience.
1. Increase Brand Awareness
Brand awareness is at the core of every Augmentum social media marketing success marketing strategy, and social media presents an unparalleled opportunity to build it for your company. By producing and posting engaging content to engage your target audience, you can develop an engaged following that may eventually convert to sales or another form of conversion – many businesses cite brand recognition as one of their primary goals for using social media marketing.
Social media provides not only a platform for customer engagement but can also offer businesses an avenue to comment on current events and trends – an invaluable opportunity to build customer trust by showing that you’re an active part of the conversation with your perspective on issues – Glossier does an exceptional job at doing this with their social media posts which frequently feature real people interacting with their products or services.
Social media allows you to monitor your brand name or specific keywords to see what others say about your company and product offerings, known as social listening. This tool can be an incredibly valuable asset in building brand recognition – for instance, if a potential customer searches online and finds negative reviews for any product or service, social listening tools can alert you immediately so you can address them before they escalate into a full-scale crisis.
2. Build Relationships with Customers
Retaining existing clients is equally as rewarding. Social media marketing can help your business build relationships with your audience, leading to repeat business and referrals. One effective method of doing this is providing relevant content and engaging regularly with them on social media.
Another way to achieve Augmentum social media marketing success is by showing your audience your caring side, which can also help strengthen connections. Consumers appreciate it when businesses show that they care about them, which will encourage and recommend
One way to create relationships with your target audience is by hosting social media contests or competitions. Contests provide an engaging way for customers to connect with your brand while strengthening brand loyalty.
3. Generate Leads
Social media can help expand sales and generate leads. Unlike traditional channels like email or direct mail, such as collecting contact details through traditional emailing systems or direct mailing, social networks provide a platform that lets you collect contact info quickly from a wide audience at one time – targeting potential customers based on location and other variables is made much simpler with social networks than it would ever be through these traditional means.
Augmentum social media marketing success is one of the offers of multiple strategies for lead generation. From hosting webinars and conferences to creating gated content and using retargeting ads, each tactic can generate qualified leads interested in your product or service. To maximise results from social media lead generation efforts, target specific niche markets using targeted ads.
Once you’ve collected a list of qualified leads, move quickly to follow up. According to one study, businesses that responded within an hour were seven times more likely to convert that lead into customers – this can be done via email, phone call, or private message.
4. Drive Traffic to Your Website
Social media marketing is an effective way to drive visitors to your website. Many platforms provide space for businesses to introduce themselves, known as their “bio” (on Twitter, TikTok and Instagram) or an “about section” (on Facebook, LinkedIn and YouTube), which includes a link back to your site will give users an easy way to learn more.
Social media provides a cost-effective platform to share links to blog posts and landing page offers on your website, driving traffic back to it and increasing marketing results.