In order to create a successful product launch, you must first establish your customer journey. Once you’ve identified your customer’s journey, you need to create a campaign that showcases the product and its benefits without sounding too “salesy.” This will help you streamline the sales process. Next, you should determine goals and metrics for the pre-launch campaign. Once you’ve set these goals, you can begin building your product launch team.
Build an email list
One of the most effective marketing plan for a product launch is tactics to build an email list for your new product. This method is particularly effective if you have an existing fan base or website that receives steady traffic. This way, you can direct people to your upcoming product launch by enticing them to opt-in to your list. Listed below are 9 tips to build an email list for your new product.
Segment your email list based on your product’s target market. The more specific your list is, the higher your open and click-through rates will be. The best way to segment your email list is to offer something of value in exchange for their email address. Create a simple segmentation based on purchase history and general traffic, and then expand it with more sophisticated methods such as pitching to abandoned carts.
Create a gamified campaign
You can make your product or service seem exciting by using a gamified campaign. Gamification strategies can be used to increase conversions by making a product or service look like a game, and people love to play games! You can use this strategy to encourage more people to purchase your product or service, and to engage with your brand on a more personal level. Here are three ways to incorporate gamification into your product launch.
The first way to create a gamified campaign is to use a real-world challenge. For example, a gamified campaign is much more fun than a generic quiz. The gamification campaign should give the user answers to their questions. The gamification campaign can also help the user understand the secrets to the challenge and the steps they need to take to reach it. For a more creative campaign, consider creating an online game that allows users to compete with their friends.
Reach out to influencers
One way to promote your new product is to reach out to influential people in the social media space. However, influencers are notoriously busy people who receive a ton of spam email every day. In order to reach out to the right people, you must present your project in an appealing way. Your message should clearly define your project’s goal and offer, without beating around the bush. You may want to include images and sample content, as well.
The vast majority of influencers want their campaigns to be a success, but a bad campaign can hurt the influencer’s brand and make their reputation in the process less than stellar. To protect influencers from being damaged by a bad campaign, follow these steps:
Address customer questions
To achieve a high conversion rate, the first step in your pre-launch marketing strategy should be to write great content. Your content is the first point of contact with potential customers, so you want to attract them by delivering helpful information that they can use. Post your articles on forums and subreddits related to your product or service. Create a share button on the content so visitors can subscribe to your mailing list by clicking on it.
Before launching, you should build a go-to-market guide detailing the steps you need to take to generate interest and sales for your new product. You should include the goals of your product launch, pricing recommendations, market research, and competitor analysis. You should also determine the channels you will use to spread the word about your new product. Make sure you avoid channels with an unfit audience. Choose a main channel and support it with social media posts and email marketing.